BOONTJE LAWYERS & MEDIATIORS
AWARENESS CAMPAIGN PROPOSEL FOR THE DUTCH LAW FIRM ‘BOONTJE’
Boontje Advocaten & Mediators was founded in 2001 and, as a boutique firm, focuses exclusively on employment law. Now the largest employment law firm in The Netherlands.
CHALLENGE
Boontje is a specialist in labour law. As of today, they will add mediation as a service next to being lawyers. This delivers a smarter, holistic view on how you can win smarter by picking your battles. But how to you tell this persuasively?
SOLUTION
We proposed ‘The actual win’ as the connecting theme for their communication. Made together with Michaël van Heusden and Ed Veltrop. Photography by Izarin and Van der Linde
MY ROLE
- Concept
- Art Direction
- Copy
- Design
- Shoot guidance
‘The win-win of your stalled negotiations. Watch how in the win-win story of Paul Boontje’.
‘The win-win of your stalled negotiations. Watch how in the win-win story of Yvette Dissel’
‘The win-win of your difficult collective labor agreement. Watch how in the win-win story of Laura Benner’.
‘The win-win of your outlook. Boontje is looking for a project manager.’
An escape room to attract interns and create content for Boontje: can you succeed in the Negotiation room?