VPRO. FEAST FOR THE MIND
POSITIONING AND Campaign for THE BROADCASTER CALLED VPRO
The VPRO ('Liberal Protestant Radio Broadcaster') is a Dutch public broadcaster that is known for producing avant-garde content. The target audience of the VPRO consists mainly of highly educated and creative people.
CHALLENGE
Broadcaster HUMAN wants to make the world less polarized, get the conversation going and let our opinions tilt. But how to let people become friend and supporter of this?
SOLUTION
This campaign fights against stubborn opinions and stands up for more ‘oxygen’ in our thinking. Made together with Jaap Langenberg and more great people at Superglue Creatives
MY ROLE
- Concept
- Tagline
- Art Direction
- Design
- Key visuals & script
VPRO. Feast for the Mind. Become member. Text VPRO to 9090
VPRO. Feast for the Mind. Become member. Text VPRO to 9090
Guerilla stickers on other posters
Snippet: “Everyone calls us, we’ve opened the windows”
