VU. THE FREE UNIVERSITY OF AMSTERDAM
RECRUITMENT CAMPAIGN FOR STUDENTS. The desired intake figures WERE FASTLY achieved
Studying at the VU University means you'll have directly impact in the real world during your study. That's why we came up with the campaign that repositions the VU as the most social university out there.
CHALLENGE
The number of incoming students at VU Amsterdam has remained stable recently. How can we position the University to attract more students in the future, but protect the current ones?
SOLUTION
We developed communication that calls for change.‘Change your world, study at VU Amsterdam’. Made in collaboration with Cyril Chermin at Steam, photography by Léon Hendrickx
MY ROLE
- Concept
- Art Direction
- Copy
- Graphic Design
- Images
- Guidance
Change Fast Food. Study a the VU
Change healthcare. Study at the VU
Change Sex. Study at the VU
Change Privacy. Study at the VU
Change Fake News. Study at the VU
Change Energy. Study at the VU
‘Change your level’
Bag: Change your luggage. Phone: Change the conversation. Agenda: Change the rules. Water bottle: Change your footprint
Change your habits. Take the stairs
Change your view - Open Day