BURGERBAR. THE REAL BITE
ADVERTISING FOR THE DUTCH BURGER CHAIN BURGERBAR WITH 648% GROWTH ON SOCIAL.
In 2007 Burgerbar was founded to improve low-quality burgers that fast food chains offer. At Burgerbar, you enjoy the taste of a real burger with ultra-fresh high-quality ingredients in a relaxed and friendly hotspot in the city.
CHALLENGE
Burgers are often seen as unhealthy indulgences, making people feel guilty for enjoying them. However, their 18+ customers simply desire a burger that embraces the sinful, naughty aspect in a positive way. How can Burgerbar cater to this need?
SOLUTION
Burgerbar's next-level burgers offer a guilt-free, satisfying experience. We crafted a playful campaign highlighting sensual indulgence, making BurgerBar irresistible for those seeking pleasure without remorse. Made with the talented people at Superglue Creatives.
MY ROLE
- Strategy
- Concept
- Copy
- Art Direction
- Directing video
- Social Formats
- Guidance
Burger Bar Presents
Pop-up Red ‘Delight’ District: With Live GRILLS for 18+
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
To attract employers, I created the Flip Your Career campaign. Plugged on social by SDIM
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
For Burgerbar’s social campaign I developed multiple formats ideas. This is the Brain Buster with puzzles:
Another format and copy I developed is a ‘me-also me’ meme for Burgerbar, with more than 20 variations:
