HUMAN. OXYGEN FOR BROAD THINKERS
POSITIONING AND Campaign for THE BROADCASTER CALLED HUMAN
HUMAN is known for broadcasting television shows from a humanist perspective. Since 2001 HUMAN is part of the Humanistic Alliance.
CHALLENGE
Broadcaster HUMAN wants to make the world less polarised, get the conversation going, and let our opinions tilt. But how do let people become friends and supporters of this?
SOLUTION
This campaign fights against stubborn opinions and stands up for more ‘oxygen’ in our thinking. Made together with Sikko Gerkema and more great people at Superglue Creatives
MY ROLE
- Concept
- Art Direction & Design
- Directing & Storyboard
‘Shall we slow down our spouting opinions?’
Save the broadcast where there’s room for doubt and rebuttal. That gives air for all of us. Become friend at human.nl
HUMAN. Oxygen for broad thinkers.
‘Do you still dare to doubt?
Save the broadcast where there’s room for doubt and rebuttal. That gives air for all of us. Become friend at human.nl
HUMAN. Oxygen for broad thinkers.
I’m not for or against. Is that also possible?’. Save the broadcast where there’s room for doubt and rebuttal. That gives air for all of us. Become friend at human.nl
HUMAN. Oxygen for broad thinkers.
SECOND CAMPAIGN
In this campaign I thought of the theme HUMAN. Motor of the mind.
Full of questions that question your solid opinion about our society
Does skin color also give you a colored opinion? HUMAN. Motor of your mind
Is the teacher’s shortage a shortage of insight? HUMAN. Motor of the mind
