BURGERBAR. THE REAL BITE
ADVERTISING FOR THE DUTCH BURGER CHAIN BURGERBAR WITH 648% GROWTH ON SOCIAL.
In 2007 Burgerbar was founded to improve low-quality burgers that fast food chains offer. At Burgerbar, you enjoy the taste of a real burger with ultra-fresh high-quality ingredients in a relaxed and friendly hotspot in the city.
CHALLENGE
Burgers are often seen as unhealthy indulgences, making people feel guilty for enjoying them. However, their 18+ customers simply desire a burger that embraces the sinful, naughty aspect in a positive way. How can Burgerbar cater to this need?
SOLUTION
Burgerbar's next-level burgers offer a guilt-free, satisfying experience. We crafted a playful campaign highlighting sensual indulgence, making BurgerBar irresistible for those seeking pleasure without remorse. Made with the talented people at Superglue Creatives.
MY ROLE
- Strategy
- Concept
- Copy
- Art Direction
- Directing video
- Social Formats
- Guidance
Burger Bar Presents
Pop-up Red ‘Delight’ District: With Live GRILLS for 18+
EMPLOYER CAMPAIGN
EMPLOYER CAMPAIGN
To attract employers, I created the Flip Your Career campaign. Plugged on social by SDIM
SOCIAL CAMPAIGN
SOCIAL CAMPAIGN
For Burgerbar’s social campaign I developed multiple formats ideas. This is the Brain Buster with puzzles:
Another format and copy I developed is a ‘me-also me’ meme for Burgerbar, with more than 20 variations:
