THE NATIONAL CHILDREN’S BOOK SWOP
LIVE ACTIVATION AND PR STUNT WITH A MEDIA POWER OF 7.3 MILLION EURO
On the last day of National Children's Book Week, the Dutch Railways (NS) offers children a unique experience where they can swap their finished books for new ones at a living bookcase in multiple stations.
CHALLENGE
Make NS stand out during Children's Book Week when the country celebrates reading. It's NS's USP when it comes to reading on the train. How can you activate and trigger kids during this week?
SOLUTION
We came up with the National Children Book Swop, where kids can upgrade their finished books. Made at Kumpany, illustrations by the well-known Dutch illustrator Emanuel Wiemans.
MY ROLE
- Concept
- Art Direction
- Copy
- Graphic Design
- Exhibition Design
- Script
Come to the National Children’s Bookswop!
A review flyer to be put in your book for the new owner
‘Travel along in the read aloud carriage’
‘Swap your book for another’
A living bookcase with hands sticking out for kids