THE IKEA The Scratch Couch®
PRODUCT INNOVATION AND SPEC CAMPAIGN FOR IKEA
IKEA is a Swedish multinational that designs and sells ready-to-assemble home products, accessories and services. Started in 1943, IKEA has been the world's largest furniture retailer since 2008
CHALLENGE
Cats destroy our couches daily. But how to stop them without confusing or frighten them? In the long run, we people have to replace our couch sooner, which is terrible for the climate.
SOLUTION
Give cats a couch they are allowed to destroy at all times: the Scratch Couch®. Made of 100% recyclable scratching post fabric and couches.
MY ROLE
- Concept
- Copy
- Art Direction
- Key visuals
- Design
