MCDONALD’S
OOH SPEC CAMPAIGN FOR MCAFÉ AT MCDONALD’S
McCafé is a popular coffeehouse chain known for its premium coffee blends and delicious baked goods. They offer a wide variety of coffee and café-style menu items and are a beloved destination for coffee lovers everywhere.
CHALLENGE
At McCafé you can enjoy high quality coffee made of 100% arabica coffee beans for just one dollar. How can you tell this with stopping power?
MY ROLE
- Concept
- Copy
- Tagline
- Image manipulation
- Design
SOLUTION
The product insight of getting a cup of a buck is the most important to attract visitors. So I brought one dollar bills and coins to life.
