UITMARKT. CELEBRATE CULTURE
GUERILLA STUNT AND PRINT CAMPAIGN WITH 450.000 visitors of the festival
Uitmarkt is the opening of thé cultural season in Amsterdam, held every year over a weekend at the end of August, usually on and around the Leidseplein, Museumplein and Nieuwmarkt. Many theatres open their doors for free, showcasing a wide range of genres.
CHALLENGE
In 2012 the cultural festival the Uitmarkt celebrated their own 35th anniversary. A huge milestone, but how to you celebrate this with people all together?
SOLUTION
We treated visitors with unexpected shows in the shape of a real gift: We did this guerrilla style, online and in print, resulting in 450.000 visitors of the festival. Made at Superglue Creatives, photography executed by Arjan Benning
MY ROLE
- Concept
- Art Direction
- Copy
- Content
- Design
- Direction key visuals
Uitmarkt. Celebrate Culture!
Uitmarkt. Celebrate culture
