YOU LUCKY BIRD. FOR A WASTE FREE SOCIETY
A REVOLUTIONARY CAMPAIGN FOR A REVOLUTIONARY COFFEE CUP
You Lucky Bird changes waste into great coffee cups: their circular cups called ‘Lucky Cups’ are made out of pure grounds and start a real coffee revolution. In the future, we can expect even more cool merch.
CHALLENGE
Nobody knows You Lucky Bird or cares about their circular product. So how can we get people buy their waste free coffee cup?
SOLUTION
In this stage we focus on the impact the cup offers. Concept coaching by Cyril Chermin, commissioned by Sand & Castle
MY ROLE
- Concept
- Art Direction
- Tagline & copy
- Director
- Visual Design
- Image manipulation
- Soundmodel
Drink back waste! Drink back injustice! Drink back emissions!
