SHEBA
OOH SPEC CAMPAIGN FOR SHEBA with MIDJOURNEY
Sheba is a popular cat food brand known for its premium ingredients and delicious taste. They offer a wide variety of wet and dry food options and are a beloved destination for cat owners everywhere.
CHALLENGE
Sheba is known for its high-quality cat food, but the cat food market is saturated with predictable advertising. How can we create a campaign that stands out?
MY ROLE
- Concept
- Copy
- AI Direction
- Image manipulation
- Design
SOLUTION
We created a campaign that taps into the bond between cat owners and their pets by emphasizing the role of the "beloved butler" in the relationship.
