WILDE GANZEN
AWARENESS & RECRUITMENT CAMPAIGN FOR THE DUTCH Dutch NGO ‘WILDE GANZEN’
In 1957, the Wilde Ganzen Foundation was founded to reduce poverty and inequality worldwide. In this non-executed campaign proposal, a younger generation is called to choose Wilde Ganzen over competitors.
CHALLENGE
The public no longer thinks positively about charities and often things donating is useless and without impact. So how can we reposition Wilde Ganzen as the solid and smarter choice to fight poverty?
SOLUTION
‘Donate Durable #Zinloos’ is the campaign theme we proposed for Wilde Ganzen, emphasizing how other poverty-fighting strategies do not work while highlighting Wilde Ganzen's true impact.
MY ROLE
- Concept
- Copy
- Art Direction
- Design
‘Debating over a water well for years? #Useless. What does make sense? Check out donatedurable.nl’
‘Just send a bag of food? #Useless. What does make sense? Check out donatedurable.nl’
'Another poster against poverty?' #USELESS. What does make sense? Check out donatedurable.nl’
‘What does make sense: Water filtered from the sea to provide safe drink water, powered by the sun’
'Hoping poverty will vanish by itself?' #USELESS. What does make sense? Check out donatedurable.nl’
'Celebrities with benefit concerts again??' #USELESS. What does make sense? Check out donatedurable.nl’
'Decide here how poverty should be solved over there?' #USELESS. What does make sense? Check out donatedurable.nl’